Pinteraction with Pinterest

In short time, Pinterest has generated quite a stir in the Internet landscape and will likely be considered THE social network of 2012. Pinterest is not only driving heavy traffic for some major brands, it is now producing more traffic than Google+, LinkedIn and MySpace combined.

To follow up on one of my recent columns, Pinterest: Social Network Evolution, I thought I'd provide readers with some interesting facts, statistics, and food for thought.

• Pinterest has 10.4 million registered users and growing. Should that size of an audience go ignored?
• American Pinterest users spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes).
• Top corporate Pinterest boards include HGTV, Nordstrom, Whole Foods, and Better Homes and Gardens. And while statistics have indicated that the majority of Pinterest users are women, we are now seeing men join as professional sports teams create boards as well as brands such as Home Depot and Lowes.
• The estimated unique visitors to Pinterest increased by 429 percent from September to December 2011.
• According to comScore, the average Pinterest user spends 98 minutes per month on the site.
• More than one-fifth of Facebook connected users are on Pinterest daily (which represents more than 2,000,000 members).

Clearly if Pinterest is to become a social networking giant in 2012 (as it is expected to), it should be considered for anyone marketing their products and services online. Facebook connected users make their Pinterest activities go viral, sharing is not only encouraged but often automated. And with the diversity and freedom to create boards targeting as many topics or subjects you desire, one could easily build a virtual online catalog.

Give Pinterest a try, and by all means have fun while doing it. Combining work and play can often make your online tasks a little more enjoying.

Such as this little gem, for my own amusement here is a captioned and photochopped image of Charlie Sheen. Courtesy of Rags. Have a great weekend and happy Pinning!

Pinterest: Social Network Evolution

Printwear Magazine, April 2012.

The new social networking buzz comes in the form of simplicity, and that buzz is called Pinterest. While Pinterest may look like a mere bulletin board full of pictures as well as a network primarily visited by women, beyond the surface lies marketing opportunities and benefits that should not go un-explored.

Pinterest is a perfect networking tool for apparel decorators, as it is clean, simple and VISUAL. What we do as apparel decorators sells itself in a visual manner, so this website is a great opportunity for us to showcase our work and let the products sell themselves.

Have a look at the April Internet Strategies column and join in on the Pinteresting elements of this social networking web site.

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Going Viral with Social Media

Printwear Magazine, February 2012.

One of the most beneficial elements of marketing within social media is the potential for a broadcast to go viral through sharing and letting your followers spread the word. Over the holidays I observed some great promotions that can spark marketing creativity within your own social media marketing strategies. Have a look and put your thinking cap on!

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Create Your Facebook Landing Page for Social Media Success

February is a great time for you to turn fans into customers with Social Campaigns. And with the tools and coaching Constant Contact offers, they can help you create a Facebook Landing page and build marketing campaigns that engage not only your existing audience, but new Facebook fans, too.

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