I can stop in any street, Invitin’ people that we meet, Goin' mobile. Keep me movin' ~ The Who 1971
Have you looked into the mobile friendliness of your web sites? Have you considered adding mobile friendly marketing strategies to your current plans? Statistics show that mobile e-commerce will grow to a $31 Billion industry by 2017. It has also been reported that 94% of smart phone owners look for local information on their phone, and 70% of the people searching for a product or service on mobile will buy in the near future. These are statistics that should not be ignored if we want to maintain a successful Internet presence.
In the latest Internet Strategies column I present a closer look into the reasons you should consider mobile in your marketing plans, as well as affordable ways to tackle entering the mobile landscape.