In short time, Pinterest has generated quite a stir in the Internet landscape and will likely be considered THE social network of 2012. Pinterest is not only driving heavy traffic for some major brands, it is now producing more traffic than Google+, LinkedIn and MySpace combined.To follow up on one of my recent columns, Pinterest: Social Network Evolution, I thought I'd provide readers with some interesting facts, statistics, and food for thought.
- Pinterest has 10.4 million registered users and growing. Should that size of an audience go ignored?
- American Pinterest users spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes).
- Top corporate Pinterest boards include HGTV, Nordstrom, Whole Foods, and Better Homes and Gardens. And while statistics have indicated that the majority of Pinterest users are women, we are now seeing men join as professional sports teams create boards as well as brands such as Home Depot and Lowes.
- The estimated unique visitors to Pinterest increased by 429 percent from September to December 2011.
- According to comScore, the average Pinterest user spends 98 minutes per month on the site.
- More than one-fifth of Facebook connected users are on Pinterest daily (which represents more than 2,000,000 members).
Clearly if Pinterest is to become a social networking giant in 2012 (as it is expected to), it should be considered for anyone marketing their products and services online. Facebook connected users make their Pinterest activities go viral, sharing is not only encouraged but often automated. And with the diversity and freedom to create boards targeting as many topics or subjects you desire, one could easily build a virtual online catalog.
Give Pinterest a try, and by all means have fun while doing it. Combining work and play can often make your online tasks a little more enjoying.
Such as this little gem, for my own amusement here is a captioned and photochopped image of Charlie Sheen. Courtesy of Rags. Have a great weekend and happy Pinning!
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