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Showing posts with label PRODUCTIVITY. Show all posts

Social Media Management Made Easy




I have often written about and recommended the use of social media for Internet Marketing efforts, and with the vast amount of networks in which we need to be active, managing all of them can prove to be overwhelming. I personally promote my Dart Shirts business on Twitter, Facebook, Google Plus, YouTube, Pinterest, FourSquare and Tumblr. How do I stay on top of all of them? A simple tool called HootSuite.

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across the major social networks from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

One of my preferred and most used features from HootSuite is the ability to schedule posts in advance, as well as post to one account and have that one action take place across multiple social networks. The ability to post once across all of my networks saves an immeasurable amount of time, and the scheduling feature allows me to leave the office when necessary and have my marketing tasks set on auto pilot.

  • Free 30 Day Trial of HootSuite Pro
  • Schedule and automatically publish 100's of messages
  • Manage and post to multiple Social Profiles
  • Add up to 9 Team Members to your account

Save your time and your sanity. Improve productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and/or your team to listen, engage and measure all from one simple interface.

Facebook
Simplify your social media with HootSuite's advanced Facebook functionality. Post updates, add images, monitor feeds, and more. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search.

Twitter
With HootSuite’s Twitter integration, you have all the tools needed to grow, nurture, and engage your audience. Use HootSuite to send and schedule Tweets, listen using search, list and keyword tracking streams, as well as monitor Mentions, Direct Messages, Sent Tweets, Favorited Tweets, and more in dedicated streams.

Google+ Pages
HootSuite’s Google+ Pages integration allow brands to use HootSuite's business-focused functionality for account management and publishing targeted messaging to circles. Share and comment on posts, search public posts and updates, see recent user activity, as well as view comments and +1s.

LinkedIn
Connect with clients, broadcast news, amplify recruitment efforts, and monitor industry conversations with HootSuite’s LinkedIn management. HootSuite allows you to post directly to your Company Pages, Groups and Profiles, as well as create job search streams.

Wordpress
Not just for microblogging, use HootSuite's WordPress management to schedule and cross-post content to multiple WordPress accounts. The publishing platform integration also allows you to reblog noteworthy posts and create a stream for blogs you're following.

Foursquare
HootSuite’s Foursquare management combines way-finding, social marketing and gaming which encourages everyday socialites to “check in” at locations to alert their friends, share tips and even become mayor of a location.

App Directory
The HootSuite App Directory allows you to add even more social networks and tools into your dashboard. Example networks include Tumblr, YouTube, Flickr, as well as marketing focused tools such as MailChimp, SocialFlow, InboxQ, Constant Contact, and many more.

Start your Free 30 Day Trial of HootSuite Pro today, and make your social media efforts more effortless.

HootSuite: Social Media Management for Business

Email Currently Leading Social Media for Generating Sales




A new E-Commerce Customer Acquisition Snapshot from Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email. While Facebook, Twitter, Pinterest and other social networks are still valuable and important elements to have in your marketing scheme, email is still proving itself to be just as important for anyone selling online.

In order to maintain and reach your target audience professionally and effectively, I can't recommend Constant Contact enough. Their tools provide you with a very easy and manageable way of maintaining your recipient lists, remaining spam compliant, ensuring delivery and making sure your message is delivered in a professional way. And when it comes to closing a sale through email marketing, those tools are a necessity.

Find out more and sign up for your FREE trial of Constant Contact today, and increase your sales tomorrow.

Faster Browsing: Back To Basic Google Image Search




You must have noticed by now, Google has updated Google Image Search. Everyone will have their own opinions and preferences, and mine in particular are that the previous Google Image Search was much faster, easier to use and much less of a resource hog on my browser.

That being said, I thought I'd share a tip for those of you who agree with me.

1) To swith Google Image Search back to the basic version, conduct any image search and scroll down to the bottom of the page. There you will find a link that will switch you back to the basic version:



2) Rather than having to do that every time you are using Google Image Search, bookmark the page. You will then have quick access to a mush faster Google Image Search without loading all of the new scripts, bells and whistles.



Happy searching!
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Scratch That Niche! Niche Marketing




Printwear Magazine, December 2010.

During your holiday break, be sure to take a little time to read the December issue of Printwear Magazine, where my Internet Strategies column makes suggestions on tackling niche markets. Although many apparel decorators offer so many products and services that a niche may not seem to fit in the balance of things, when it comes to Internet Marketing one can cover a variety of niche markets and target demographics with a little effort and organization.

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The 2010 NBM Show




If you haven't registered for The NBM Show yet I'd suggest getting to it soon! I am looking forward to a full Saturday there myself as I haven't been over the last few years. In addition to the great educational seminars the show floor itself will be packed with tools of the trade, garments, new technologies and of course the friendly faces of our colleagues in the industry.

What's even more exciting is getting back to Fort Worth for a visit! There are several great places to go and things to do within walking distance of the Convention Center, and if you stay busy networking during the show you'll easily find a crew of people planning a get together for some after show shenanigans.

Despite a short and optimistic visit to the Harley Davidson dealer recently, I maintained control of my urge for a new scooter in hopes to score a new DTG Printer this year. I reckon with that I can go back and get the new bike later with a better chance at handling the payments!

If you're in the DFW area or even a few hours drive away the weather is wonderful this time of year and the show should be a great one to attend. Visit the The NBM Show Web Site for a list of exhibitors, video highlights from last year and online registration. Hope to see ya there!

Mobile Internet Gets Interesting




In recent news the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. And it comes as no surprise that Mobile Social Networking saw a 427% in 1 year.

As this trend grows it will surely become something to keep an eye on for opportunities in Internet Marketing, and at the least productivity. I know I couldn't be near as productive as I am today without my Blackberry.

Another consideration is creating a mobile friendly web site to go along with your existing site. I have created a few in the past, a good example being a local restaurant. Mobile Internet users tend to search for things on the go, so a restaurant having a mobile friendly web site, hours of operation, menu and directions to their location is a no brainer.

Food for thought while enjoying the Spring weather and brainstorming on creative marketing ideas!

Press release and Statistics from comScore

5 Reasons I've Been Using FireFox





As a web designer and developer, I have a handful of browsers to test sites for compatibility. But which browser do I use on a daily basis? I've switched to FireFox for productive reasons, some of which you may find useful for your online tasks.

1) Tabbed Browsing and Save Session

Browsing with tabs has been a real time saver. I generally have several windows I have to work with. My Twitter Dashboard, Web Site Editor, the web site I am working on, Gmail, and an active search. Rather than having that many windows open to switch back and forth to, I simply click between tabs.

Save Session is great. If Firefox unexpectedly closes, you don’t have to spend time recovering data or retracing your steps through the Web. If you’re in the middle of typing an email, you’ll pick up where you left off, even down to the last word you typed. Session Restore instantly brings back your windows and tabs, restoring text you entered and any in-progress downloads. With the Save Session on Exit feature added, I can close FireFox at any stopping point and return to that exact place when I return, including all the tabs I had running at the time.

2) Ad Block Plus

We are all annoyed by all those ads and banners on the internet that often take longer to download than everything else on the page. Adblock Plus is a great plugin that gets rid of them. You can right-click on a banner and choose "Adblock" from the context menu — and the banner won’t be downloaded again. With a filter subscription, even this simple task will usually be unnecessary: the filter subscription will block most advertisements fully and automatically.

You might also note that you can set Ad Block Plus to allow ads on specific web sites you choose. Quite often the related content on certain web sites can be important and relevant to your interests.

3) Customization

FireFox allows you to install Add-on's that can improve your productivity as well. For example, as I work throughout the day online, I have Add-ons that alert me to events that may require my attention. There are Add-on's that track your bids on eBay, alert you to updates on your favorite web sites, give you a live feed of activity from all of your social networks and more.

4) Security

An independent study shows that, in 2006, IE users were vulnerable to online threats 78% of the time. Firefox users? Only 2%. Over time Explorer has been attacked by so many threats that rumor has it, version 8 may be the last Explorer browser offered. With Microsoft seemingly always a target for hacks and cracks, FireFox has been a much more comfortable browser to use in my opinion.

5) Productive Features

One-Click Bookmarking allows you to bookmark, search and organize web sites quickly and easily. You can view web pages faster, using less of your computer’s memory. Smart Location Bar let's you find the sites you love in seconds — enter a term for instant matches that make sense. The Password Manager allows you to remember site passwords without ever seeing a pop-up.

And those are just a few. Using FireFox in combination with many online tools from Google and other parties, I can manage to fit what used to be a 12 to 14 hour day into an 8 hour day based on improved task management, automation, ease of use and speed.