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Showing posts with label ADWORDS. Show all posts

Click To Call Mobile

2:24 PM  Author: RAGS

Printwear Magazine, May 2010.

As mobile technology continues to grow into Internet connectivity and functionality, statistics are showing that many Internet users are reaching for their mobile devices rather than their keyboards to search for goods and services online. Where does your business fall into those search results and if it does, is your web site prepared for displaying correctly on a mobile device? Whatabout businesses that don't have a web site but would still like to be found through mobile searches? Click To Call Mobile offers solutions that are affordable and effective. Check out the details in the May Internet Strategies column of Printwear, the comments section is open for further discussion.

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Video: AdWords Bidding Explained

1:34 PM  Author: RAGS

Google's Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.

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Adwords Meets YouTube

3:52 PM  Author: RAGS

Promowear Magazine, January/February 2008.

Hopefully Promowear readers will have by this time explored pay per click advertising [See: July/August 2005 Issue]. And for those who did - and chose Google AdWords as their pay per click service – prepare for some exciting news.

Google recently added YouTube Video Units as an option to their AdSense users. Just like AdSense displays a relevant AdWords block on their web site, this simply plays content related video with AdWords running in a small banner and occasionally rotating through a semi transparent window below the video.

Update April 20, 2009: I just received an email from Google announcing that they will no longer be running this program.

Watch the latest videos on YouTube.com


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Keyword Management

9:33 PM  Author: RAGS

Promowear Magazine, November/December 2005.

With pay-per-click and pay-per-call Internet marketing strategies covered in the last two issues, we can now close the chapter by focusing on keyword management and fine tuning your opportunities to close the sale. Although the PPC systems themselves are relatively simple, the path to successful results lies in strategic keywords and directing the user to your products as efficiently as possible.
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Pay-Per-Call Advertising

9:41 PM  Author: RAGS

Promowear Magazine, September/October 2005.

Advertising gurus and Internet search engine developers are now introducing a new type of paid search ad dubbed "pay-per-call", and companies appear to be supporting the new concept along with many search engines welcoming the new technology. Watch your mailbox for this months column covering this new advertising channel.
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Pay-Per-Click Advertising

9:45 PM  Author: RAGS

Promowear Magazine, July/August 2005.

Although many businesses lend themselves to successful search engine placement by belonging to a niche market or having a unique product, others may find that the overwhelming amount of related businesses with similar products and services represent a vast amount of search engine positions to overcome. A company that sells specialty embroidery equipment for example may only have ten other distributors to compete with online, making placement in the top ten something relatively easy to achieve.

If you are in this situation you might look into the pay-per-click (PPC) positioning services that are beginning to dominate the major search engines today. In this months column of Promowear I dive into the details behind these service.

Update: Video: AdWords Bidding Explained
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