Have you ever considered the simple nature of business owners - just like you - who make it a point to get feedback from their customers on a regular basis? Go to a restaraunt and you'll be asked how the food is. Go to the bank and they will ask you if their service has been up to your expectations.
While that is a given in the face to face scenario that a brick and mortar location allows, your online presence lacks that ability. Or does it?
In order to gather customer feedback and improve your web site - better catering to your target audience - consider online surveys and other methods of asking your visitors for their thoughts and experiences. Read and reflect on this subject more in the January issue of Printwear Magazine.
Powerful and professional tools for online surveys! Constant Contact is a service I personally use as well as many of my clients. You can choose from a template with pre-written questions or start from scratch, add your company logo and modify the design to compliment your web site or brand. Question types range from multiple choices to rating scales, and the ability to use skip logic to display certain questions based on answers to previous ones. It features customizable greeting and closing pages to thank participants or tell them about an incentive, offer a coupon or get creative with your audience.
Targeting a qualified audience in marketing strategies can be a difficult task. You may like to know what section of the local newspaper the majority of potential customers read before placing an ad, or perhaps what radio programs they may listen to in order to purchase some advertising air time. If you are looking for answers like these, consider the use of a survey. Decembers Internet Strategies column goes into detail.
Powerful and professional tools for online surveys! Constant Contact is a service I personally use as well as many of my clients. You can choose from a template with pre-written questions or start from scratch, add your company logo and modify the design to compliment your web site or brand. Question types range from multiple choices to rating scales, and the ability to use skip logic to display certain questions based on answers to previous ones. It features customizable greeting and closing pages to thank participants or tell them about an incentive, offer a coupon or get creative with your audience.
I'll be straight up honest with you when I say that each end every month I have been selling products and services online, my list of newsletter subscribers has grown and sales have increased through Email Marketing. I am using Constant Contact, the same service I recommend to my clients and most of them enjoy using regularly. Constant Contact is an easy to use third party tool that pays for itself as each and every monthly newsletter or alert I send generates WELL MORE THAN enough sales to cover the cost, and the benefit of the things I get to do behind the scenes in terms of marketing my online store and achieving success.
Email Marketing and Online Surveys build lasting relationships with your customers and keep them coming back. Not to mention having an opted in list of subscribers gives you the chance to contact those who may be browsing but buying at a later time. Email Marketing and Online Survey are the tools you need to help grow your business. They're affordable. They don't take a lot of time to use. And they're effective. In fact, more than 250,000 businesses use Constant Contact to drive their success because they know using our tools to communicate with their current customers generates more referrals, customer loyalty, and repeat business.
Email Marketing lets you connect and get relevant messages out to people who want to hear from you. Online Survey helps them tell you what they really think about your designs, products, and communications - giving you new ideas and feedback to better understand and meet their needs.
The insights you'll get with Online Survey help you focus on how to meet customer needs and deliver what they want. And with Email Marketing, you can deliver relevant, professional-looking email campaigns that get opened, measured and acted on.
Create professional email campaigns and online surveys quickly and easily; choose from more than 200 easy-to-use newsletter templates and 40 survey templates. Or customize your own to compliment your web site.
Get survey feedback and measure email campaign results in real time with instant tracking and reporting, and uncover revealing trends and patterns.
Use online polls to keep your website fresh and your visitors coming back. Find answers to the questions you've been wondering about!
Manage your email and survey lists, and reporting all in one place with your integrated Constant Contact account.
Create targeted email lists based on survey response, and follow up with relevant email communications. Use the targeted lists to allow subscribers to opt-in for info on multiple interests, products and services.
Get help every step of the way with online educational resources and award-winning, free, and unlimited customer support.
My affiliation with Constant Contact gives me the opportunity to offer by blog readers and clients a FREE 60-Day Trial. Get Email Marketing, Online Survey or both. No risk. No obligation. No credit card gets you started with the award-winning service, and support more than 250,000 customers - including mine - know and trust.
Note: This video tour is from August 2007 and does not cover many of the newer features and benefits. It does however give you a good look inside what Constant Contact has to offer.
Printwear Magazine, January 2014.
