Promowear Magazine, July/August 2005.
Although many businesses lend themselves to successful search engine placement by belonging to a niche market or having a unique product, others may find that the overwhelming amount of related businesses with similar products and services represent a vast amount of search engine positions to overcome. A company that sells specialty embroidery equipment for example may only have ten other distributors to compete with online, making placement in the top ten something relatively easy to achieve.
If you are in this situation you might look into the pay-per-click (PPC) positioning services that are beginning to dominate the major search engines today. In this months column of Promowear I dive into the details behind these service.
Update: Video: AdWords Bidding Explained
Pay-Per-Click Advertising
