Promowear Magazine, May/June 2004.Generic catalogs were always a favorite of mine. I could put my logo and contact information on them and pass them out to leads and customers as if I had them custom printed my self. As decorators and distributors began to promote their products and services online over the years, many vendors and suppliers took their generic catalog programs to that level as well.
While that may sound like the perfect plug and play e-commerce solution for your web site, there are many details to consider before tossing out other methods of selling successfully online. I took some time to browse these generic catalogs both from a retail customer's perspective, and an online marketer's perspective and found some interesting results to share in this months column.
