Promowear Magazine, Nov/Dec 2004.
Targeting a qualified audience in your marketing strategies can be a difficult task. You may like to know what section of the local newspaper the majority of potential customers read before placing an ad, or perhaps what radio programs they may listen to in order to purchase some advertising air time. If you are looking for answers like these, consider the use of a survey. Details in this months column.
Powerful and professional tools for online surveys! Constant Contact is a service I personally use as well as many of my clients. You can choose from a template with pre-written questions or start from scratch, add your company logo and modify the design to compliment your web site or brand. Question types range from multiple choices to rating scales, and the ability to use skip logic to display certain questions based on answers to previous ones. It features customizable greeting and closing pages to thank participants or tell them about an incentive, offer a coupon or get creative with your audience.
Targeting a qualified audience in your marketing strategies can be a difficult task. You may like to know what section of the local newspaper the majority of potential customers read before placing an ad, or perhaps what radio programs they may listen to in order to purchase some advertising air time. If you are looking for answers like these, consider the use of a survey. Details in this months column.
Powerful and professional tools for online surveys! Constant Contact is a service I personally use as well as many of my clients. You can choose from a template with pre-written questions or start from scratch, add your company logo and modify the design to compliment your web site or brand. Question types range from multiple choices to rating scales, and the ability to use skip logic to display certain questions based on answers to previous ones. It features customizable greeting and closing pages to thank participants or tell them about an incentive, offer a coupon or get creative with your audience.