As any marketing consultant will tell you, press releases have a powerful impact on getting your business in front of an audience. I remember back in 1996 when I had just started a single head embroidery business in North Dallas. I was featured in IMPRESSIONS Magazine as a single head operation finding niche markets in my area, and I promptly sent a press release out to every newspaper in the Dallas/Fort Worth area.The response was to say the least, IMPRESSIVE. In fact, as I recall I had to hire help within a few weeks to keep up with the workload I had suddenly generated.
I have recommended, written and submitted many press releases for customers throughout my career however I have to admit I am limited to a smaller database of publications, which generates a smaller amount of responses.
Writing your own press release can be challenging, but the real challenge - and time sonsuming task - is finding the proper contacts and news outlets to send your press release to, as well as having a good chance of having it published.
By using a service such as Advanced PR, for one low price you can reach millions through magazines, newspapers, radio and TV broadcasting companies, contacts you and I simply do not have. Announce your new web site, let everyone know about an award or new product you have, promote a seasonal sale or even celebrate the anniversary of your company each year and get your business out there in the public. While you comfortably run your business as usual, Advanced PR:
- Distributes Your Press Release to Thousands of High Profile News Agencies
- Makes Sure You Get & Receive Press Coverage in All Applicable Trade Publications
- Generates Press Releases Are Personalized & Highly Targeted to Editors, Reporters, Journalists and Program Directors
- Offers Various Distribution Options Including Email, News Wires, Fax, Audio & Search Engine Distribution
- Provides Professional Writers on Staff to Create & Write Your Press Release
- Uses An Extensive 690k Press Database Covering Thousands of Subjects
- Has Guaranteed Press Release Coverage of Your PR
The value of the exposure and recognition that a tv blurb, newspaper or magazine write-up, editorial or product feature can have is often times enough publicity to launch small companies into multi-million dollar businesses and transform mid-to-large size companies into the billions. You can't underestimate the value of press and publicity. The golden rule is… "If you get press attention, you WILL GET ORDERS!"
