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Facebook Fraud: The New 419 Scam?




I had to raise an eyebrow last night when I caught the late night news report about a Local Radio Host Scammed By Facebook Fraud. Reason being I recently submitted an article for my Internet Strategies column on the very subject of protecting yourself online, and within the column I covered the very Facebook scam that this individual fell for.

You have to wonder how these scammers can be so clever as to get into your private account considering the majority of these criminals that have been caught or scammed themselves are about as smart as a sack of hammers.

Clearly everyone will recommend changing your password often or using something clever. In addition I suggest the less Facebook shenanigans you click through, the less chances of inadvertently going somewhere you shouldn't be. I say that not only as an alert to privacy but also to help avoid all of those crazy viruses you see popping up from time to time. By shenanigans I mean hitting ignore when you get requests to play a game, upload your picture to an application to add a ribbon to it or install an application that allows you to change Facebook to the old version. Be critical of the things you play with on Facebook and the better off you'll be.

And on the subject of passwords, be sensible. If you're using your cats name as a password and you have publicly posted "I love my cat Fuzzy Paws", it shouldn't be too hard for a crook to give that a shot at your login. During a recent password audit at a company, it was found that a receptionist was using the following password:

"MickeyMinniePlutoHueyLouieDeweyDonaldGoofySacramento"

When asked why she had such a long password, she said she was told that it had to be at least 8 characters long and include at least one capital.

Okay that's not true (I think) but you get the idea. Be aware on Facebook and approach the fun and games part of it with caution. I've heard the chat module has been manipulated to obtain access to accounts therefore I keep it turned off. I try to avoid clicking on antything without close scrutiny such as video links that do not go to a known video site (YouTube for example) or external links that have been shortened (for example: http://tinyurl/123456789).

Be safe so you won't be sorry and if any of your friends send you a message asking you to wire money, pick up the phone and check it out with that friend or do what you can to send the scammer on a safari in search of money you never sent. Sometimes scamming the scammer can be very entertaining.

Twitter Marketing




Printwear Magazine, February 2010.

Although it may seem that the Twitter subject has been beaten to death in 140 characters or less, this issue includes tips and tricks for those just starting to explore the marketing aspects Twitter has to offer as well as some interesting suggestions for experienced users. The links below should provide some click-and-get-busy goodness for you after reading this months column. The comments section is open for questions, suggestions and discussion!

Happy Tweeting!

HootSuite
FlashTweet
Friend or Follow
MassFollow.com
Twitter Karma
Follow/Un-Follow Manager

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HootSuite: Social Media Management for Business

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Worldwide Marketing Gone Local




Printwear Magazine, January 2010.

While many businesses enjoy a worldwide audience, there are millions who do not reach beyond their own geographical area. Whether the business is a brick and mortar storefront or a home based entity, many tend to ignore what the Internet has to offer for marketing even on a local basis. Quite simply it becomes targeting your audience through online marketing techniques, and this issue shows you how.

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The More Things Change




Promowear Magazine, November/December 2009.

I found it ironic that the title of this article "The More Things Change" along with the subject of approaching new horizons in 2010 landed in the issue that marked a change for Promowear Magazine. As the year 2009 came to an end, Promowear and sister publication Printwear adapted to change for 2010 by combining the two into one publication.

In this final issue for Promowear the column serves as a reminder to use social networking as a part of your Internet Marketing Strategies, as the social networking landscape has indeed brought change to the Internet as a whole over the last several years.

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Do you have social media sharing buttons on your web site or blog?

Providing your visitors with social media sharing buttons provides them one click access for sharing your content. I can add social media sharing functionality with buttons that compliment your site for just $35.00!

Add this important feature to your site today!

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Shirly Cooks A Lot




Promowear Magazine, September/October 2009.

In the quest for some automated marketing activities on Twitter, in this issue of Promowear I introduce Shirly Cooksalot. Shirly enjoys all aspects of the culinary world and Tweets about it regularly to gain the attention of a qualified audience.

RSS Mix provides an easy online tool for using after reading this column. The comments section is open for comments, questions and discussion!

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HootSuite: Social Media Management for Business