Promowear Magazine, March/April 2005.
Although the subject of search engine optimization has been a hot topic over the past few years, some techniques for attracting attention and consumers to your web site are often overlooked. Details such as keywords, page titles, description tags and pay-per-click programs seem to dominate the SEO landscape, making the process seem like the high maintenance task it tends to be.
There are however some fun and exciting elements you can add to your web site that you may find are interesting and equally beneficial to you as well as your target audience, and as a result enhance your site for Internet marketing strategies as well as your online presence and visitors' experience. I have a few suggestions and creative thoughts on the subject in this months column.
Web Site Content
