As Mothers Day approaches, we all begin the quest for this years perfect gift. But what do Moms do that we should know about?
New data from Nielsen Online:
- Nielsen defines "Power Moms" as women aged 25-54 with at least one child. These women represent almost 20% of the online population.
- Established Moms (aged 40-50 with 3+ kids) are heavy online shoppers. Shopzilla.com is their most popular shopping site.
- Newbie Moms (aged 35-34 with 1-2 kids) also shop online, but are more into social networking.
Moms have also generated their own online community with blogs. These blogs cover everything from raising kids to reviewing handbags and sharing shopping tips. Now that you know all of this, go out and find your Mom the perfect gift. And if Moms happen to be a part of your target audience and marketing plan, you now know where to find them.
