Printwear Magazine, November 2011.
In the sport of darts, we like to use the phrase “aim small, miss small.” This adage has everything to do with focus and keeping aim on-target. I recently wondered how this same saying could apply to focusing on a target audience in terms of marketing, brand awareness and selling online. The answer comes in a small package called the microsite.
Small, compact and effective, microsites can help you improve your search engine traffic as well as target specific audiences and/or demographics. Read Novembers Internet Strategies and consider the benefits you may find suitable for your online marketing efforts.
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