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A New Years Facelift for Dartoid's World




As technology and the World Wide Web advance, often times it passes a web sites capabilities beyond regular updates and modifications. Dartoid's World has been online since 1995, and Rags To Stitches Productions performed a complete rebuild in early 2008 bringing the site up to speed with the times. Nearing the end of 2012 Author and Darts Columnist Paul Seigel and I decided the time was right to once again bring the old up to speed with the new, and as of January 2014 the new Dartoid's World is better than ever.

From a design perspective, the new Dartoid's World remains true to its historical layout and navigation to keep Paul's readers comfortable in the updated environment. While in the background Paul has an arsenal of new tools and features that help him post, edit and maintain his columns along with updating the monthly highlights of the web site with no technical knowledge or expertise. As Paul likes to tell me frequently, "Don't forget, when it comes to computers I'm a big dummy!"

Bringing the new Dartoid's World up to speed with today's Internet included the upgrade to a Responsive layout that automatically detects and adjusts to mobile devices accordingly. Site content is also toggled on and off depending on the mobile device being used assisting in ease of navigation, proper presentation of the content and improving the users experience.

Other upgrades include a Related Columns feature and a widget that randomly presents the reader with a selection of Paul's columns from the archives to discover or read again. When Paul adds a new column to the web site, it is automatically posted to his Facebook, Twitter and Google+ pages, saving him massive amounts of time and effort. Paul can edit and update the site from his Android powered mobile phone during his adventures around the World, and even post columns from his mobile device from the live darts events he participates in.

It would take a small book to list all of the upgrades that the new Dartoid's World has behind the scenes, and not only is the site up to speed with today's Internet, it will be for years to come.

Mediating On Mobile




Printwear Magazine, November 2013.

I can stop in any street, Invitin’ people that we meet, Goin' mobile. Keep me movin' ~ The Who 1971

Have you looked into the mobile friendliness of your web sites? Have you considered adding mobile friendly marketing strategies to your current plans? Statistics show that mobile e-commerce will grow to a $31 Billion industry by 2017. It has also been reported that 94% of smart phone owners look for local information on their phone, and 70% of the people searching for a product or service on mobile will buy in the near future. These are statistics that should not be ignored if we want to maintain a successful Internet presence.

In the latest Internet Strategies column I present a closer look into the reasons you should consider mobile in your marketing plans, as well as affordable ways to tackle entering the mobile landscape.

Read This Article Online: Part 1, Part 2
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