From Trash To Twitter

News from Canada rarely crosses my desktop here in Texas, however recently a fellow dart player from Toronto alerted me to the garbage situation up there. Apparently there's a garbage strike going on and no signs of a speedy resolution. As a result trash is piling up on residents and businesses.

This fellow dart player - Roofer Dave - threw a concept and a question to some of us on a darts forum. He picked up www.fivebucksabag.com and wanted to know how to get the word out.

My suggestion was that a business like garbage collection would be able to utilize Twitter as more of an online marketing tool than a web site. No doubt the web site itself is important, but given the nature of the business consider how Twitter can benefit Dave's new service. He can literally Tweet his location, where he is on route and have users Tweet to him if they are in need of a pick up. Other Twitter users will eventually catch on and follow and before you know it, Dave can run this business from his cell phone during his route rather than having to rely on checking email and updating the web site (or hiring someone to do so).

I thought I'd throw this here on the blog as an example of how some businesses can use Twitter effectively, as well as to alert any readers from the Toronto area about this new service.

To find out more check in at www.fivebucksabag.com or follow @fivebucksabag on Twitter.

For Immediate Release:
July 4, 2009
Toronto, Ontario, Canada

As many residents of Toronto face the challenges that the current garbage strike has left them, one man has taken a new approach to a solution. Roofer Dave of Toronto has suspended his regular business tasks, and now offers residents a way to get rid of their trash in a safe and environmentally friendly way. Trash is collected for merely five dollars per twenty pound bag and taken to licenced disposal facilities for disposal (NOT THE CITY TEMPORARY DUMP SITES) Dave's plan is to ease the pain residents are feeling not add to it. According to Roofer Dave, "We are currently working on recycling efforts to divert as much as we can from land fills. We will have more on this as facilities get back to us." Finding Roofer Dave on his route is easy, simply follow @fivebucksabag on Twitter to see where and when he may be in your neighbourhood or contact him through his web site at www.fivebucksabag.com.