Are you aware that your status updates from many Social Networks are now appearing in real time search results from the top search engines? If not, now that you do know you might bear in mind that posting some keyword friendly updates throughout the day could be beneficial.
Here's a brief look at what's been happening:
Google leads the pack with results from groups, companies, celebrities and fan pages from Facebook. Twitter has of course led the way in terms of hitting Googles real time search results, and MySpace is now included as well as FriendFeed. Throw in the new release of Google Buzz and they've just about tackled all the real time Internet activity you can imagine surfing through.
Bing has secured a partnership to provide the on-site search engine for Facebook. Bing is bringing tweets to their search results but according to my research they have not yet started to include updates from Facebook or other networks, although clearly public updates from Facebook will soon be included. You should note that only the status updates that are visible to everyone within your Facebook Fan Page privacy settings will be included in the search results from Bing.
Yahoo search results contain updates from Twitter... I could go on but this isn't about the techy details.
What is it about?
As I've mentioned many times in regards to Do-It-Yourself Internet Marketing, it's not about getting visitors in the billions to your web site and Social Networking sites. It's about getting as many
qualified visitors as you can if you want to really generate sales. Having seen how the search engines are beginning to treat real time updates within their search results, I see an opportunity to find
qualified fans to visit your Facebook Fan Page,
qualified followers to hit you up on Twitter and overall a
qualified audience in terms of marketing within your Social Networks.
Which of course brings me back to the title of this blog post. Are Your Social Networking Updates Keyword Friendly?
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Printwear Magazine, March 2010.
