Printwear Magazine, December 2011.Targeting a qualified audience in marketing strategies can be a difficult task. You may like to know what section of the local newspaper the majority of potential customers read before placing an ad, or perhaps what radio programs they may listen to in order to purchase some advertising air time. If you are looking for answers like these, consider the use of a survey. Decembers Internet Strategies column goes into detail.
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Kelly Ragland - "Rags" - has been a graphic artist since 1984, received an associates degree from the Art Institute of Dallas in 1990 and has been in the imprinted sportswear industry for over 14 years. A web designer and developer since 1997, Rags creates and maintains several web sites in various industries along with creative assignments, advertising projects and writing for industry publications.
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