Keyword Management

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Printwear Magazine, August 2011.

Having strong keywords is clearly an important element in maintaining good search engine placement, but how can you manage those keywords to make the best use of them? How can you research what keywords are more effective than others? Read up on some tips and tricks to refine and tune your keywords in the August issue of Printwear Magazine.

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Your Customers Tell The Story: Online Testimonials

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Printwear Magazine, July 2011.

Of the many elements that can be effective without distracting from your goal of generating contacts or sales, customer testimonials can be a great asset for your site visitors to discover. You can devote an entire sub page to testimonials, or simply sprinkle them throughout your product pages as an added incentive for new visitors to establish trust in you. Have a look at the July Internet Strategies column and consider collecting testimonials for your web pages.

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