Promowear Magazine, November/December 2007.
As the holiday season is approaching once again, now is the time to carefully plan holiday marketing campaigns. The big companies, armed with teams of marketing gurus, spend months planning each years holiday strategies. And although many of us in the imprinted sportswear and promotional product industries are without such a staff and budget, we do have the knowledge of our business, our target audience and the ability to use the Internet as a tool for success.
Enjoy this months column, good luck and Happy Holidays to everyone!
Online Holiday Marketing
