Printwear Magazine, June 2013.
When it comes to search engine visibility, we are often looking toward one of the staples of SEO (search engine optimization): keywords. Keywords clearly play a major role in search engines matching up your website with the search terms that users are entering into their inquiries.
Our basic instinct is to make an educated guess as to which keywords are effective and what keywords properly define our products and services. But can we find out what keywords people are actually using in their search queries? The answer is yes, and Google has the tools to discover them.
Check out my latest Internet Strategies column for the details:
