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Mediating On Mobile




Printwear Magazine, November 2013.

I can stop in any street, Invitin’ people that we meet, Goin' mobile. Keep me movin' ~ The Who 1971

Have you looked into the mobile friendliness of your web sites? Have you considered adding mobile friendly marketing strategies to your current plans? Statistics show that mobile e-commerce will grow to a $31 Billion industry by 2017. It has also been reported that 94% of smart phone owners look for local information on their phone, and 70% of the people searching for a product or service on mobile will buy in the near future. These are statistics that should not be ignored if we want to maintain a successful Internet presence.

In the latest Internet Strategies column I present a closer look into the reasons you should consider mobile in your marketing plans, as well as affordable ways to tackle entering the mobile landscape.

Read This Article Online: Part 1, Part 2
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Add Social Sharing Buttons To Your Website!




Do you have social sharing buttons on your website, blog and other areas you promote your products and services? These feature elements are not only common practice these days, but essential for providing your site visitors with one-click access to sharing your content.

Social sharing increases your online visibility, grabs the attention of multiple users and often can lead to a viral sharing campaign. Here are just a few reasons to add social sharing functionality to your web sites:

Ease of Use

Simply clicking a button to share site content is just plain easy and convenient compared to having to copy the URL, login a social media account, paste the URL on the status box, not to mention users visiting your site on a mobile device. The site visitors time saved by a social share button is also imperative to keeping the attention of visitors while they're on your site.

Trusted Recommendations

Social media connects people who value each others opinions, and as a result people who see content being shared by their friends, family or colleagues through social share buttons automatically assume that it’s something worth checking out.

Directed Marketing

The number of people sharing the content indicated by social share buttons can provide insight as to which social media platform contributes the most to your website’s popularity. With this knowledge, you will then know how to take advantage of those strengths and improve in other areas.

Social sharing buttons have been proven to work, therefore adding them to your web site is a guaranteed return on investment. I can add social media sharing functionality with buttons that compliment your site for just $35.00.

Whether you prefer a simple in-line look, a sidebar style or custom buttons that compliment your web site design I can provide with the look, feel and functionality you prefer. It is also your choice as to which social networks you'd like to offer sharing functionality for. Whether it is all or just a select few, you know your target audience best.

Add this important feature to your site today!

Design and Install Social Sharing Functionality to One Web Site or Blog

Only $35.00!

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Social Media Management Made Easy




I have often written about and recommended the use of social media for Internet Marketing efforts, and with the vast amount of networks in which we need to be active, managing all of them can prove to be overwhelming. I personally promote my Dart Shirts business on Twitter, Facebook, Google Plus, YouTube, Pinterest, FourSquare and Tumblr. How do I stay on top of all of them? A simple tool called HootSuite.

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across the major social networks from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

One of my preferred and most used features from HootSuite is the ability to schedule posts in advance, as well as post to one account and have that one action take place across multiple social networks. The ability to post once across all of my networks saves an immeasurable amount of time, and the scheduling feature allows me to leave the office when necessary and have my marketing tasks set on auto pilot.

  • Free 30 Day Trial of HootSuite Pro
  • Schedule and automatically publish 100's of messages
  • Manage and post to multiple Social Profiles
  • Add up to 9 Team Members to your account

Save your time and your sanity. Improve productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and/or your team to listen, engage and measure all from one simple interface.

Facebook
Simplify your social media with HootSuite's advanced Facebook functionality. Post updates, add images, monitor feeds, and more. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search.

Twitter
With HootSuite’s Twitter integration, you have all the tools needed to grow, nurture, and engage your audience. Use HootSuite to send and schedule Tweets, listen using search, list and keyword tracking streams, as well as monitor Mentions, Direct Messages, Sent Tweets, Favorited Tweets, and more in dedicated streams.

Google+ Pages
HootSuite’s Google+ Pages integration allow brands to use HootSuite's business-focused functionality for account management and publishing targeted messaging to circles. Share and comment on posts, search public posts and updates, see recent user activity, as well as view comments and +1s.

LinkedIn
Connect with clients, broadcast news, amplify recruitment efforts, and monitor industry conversations with HootSuite’s LinkedIn management. HootSuite allows you to post directly to your Company Pages, Groups and Profiles, as well as create job search streams.

Wordpress
Not just for microblogging, use HootSuite's WordPress management to schedule and cross-post content to multiple WordPress accounts. The publishing platform integration also allows you to reblog noteworthy posts and create a stream for blogs you're following.

Foursquare
HootSuite’s Foursquare management combines way-finding, social marketing and gaming which encourages everyday socialites to “check in” at locations to alert their friends, share tips and even become mayor of a location.

App Directory
The HootSuite App Directory allows you to add even more social networks and tools into your dashboard. Example networks include Tumblr, YouTube, Flickr, as well as marketing focused tools such as MailChimp, SocialFlow, InboxQ, Constant Contact, and many more.

Start your Free 30 Day Trial of HootSuite Pro today, and make your social media efforts more effortless.

HootSuite: Social Media Management for Business

911 Tribute Embroidery Design "Let Freedom Ring"




This design works well on embroidered garments as well as creating wonderful framed art pieces. It became very popular with embroidery machine suppliers for use at trade shows and demonstrations, as the design runs flawlessly with little to no thread breaks and an extremely minimal amount of color changes, trims and stops.

Original Artwork :: Scanned Sewout

  • 8.94" High X 10.04" Wide (Scalable +/- 10%)
  • 143,054 Stitches
  • 7 Colors

911 Tribute Embroidery Design

Only $30.00!

Freedom Embroidery Design Original Vector Artwork

Get the original vector file for a fully scalable and editable artwork file for screen printing, sublimation and other forms of apparel decorating.

Freedom Embroidery Design Original Vector Artwork

Only $30.00!

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New Web Site: Cross Pointe Homeowner’s Association




Rags To Stitches Productions is all about meeting the clients needs when it comes to web design and development, and when the Cross Pointe Homeowner’s Association needed a web presence they came to the right place.

The board at Cross Pointe requested a site that would allow them to post community news, announcements and important documents regarding the Homeowner’s Association in a simple and efficient manner while maintaining a professional and user friendly web presence for residents to use. A simple comments page was included along with the administrative abilities to moderate comments and registered users behind the scenes, and an interface to allow multiple users to contribute and post to the site with their own individual login information.

Mobile Friendly

The Cross Pointe web site features a responsive design that automatically adjust to mobile devices. Send a link to the Cross Pointe Homeowner’s Association and view the responsive web site in action by clicking click here.

Contact us about creating your web presence or storefront to the World Wide Web. The only thing you have to fear is success!

Google Trends and Analytics




Printwear Magazine, June 2013.

When it comes to search engine visibility, we are often looking toward one of the staples of SEO (search engine optimization): keywords. Keywords clearly play a major role in search engines matching up your website with the search terms that users are entering into their inquiries.

Our basic instinct is to make an educated guess as to which keywords are effective and what keywords properly define our products and services. But can we find out what keywords people are actually using in their search queries? The answer is yes, and Google has the tools to discover them.

Check out my latest Internet Strategies column for the details:

Read This Article Online
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Email Currently Leading Social Media for Generating Sales




A new E-Commerce Customer Acquisition Snapshot from Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email. While Facebook, Twitter, Pinterest and other social networks are still valuable and important elements to have in your marketing scheme, email is still proving itself to be just as important for anyone selling online.

In order to maintain and reach your target audience professionally and effectively, I can't recommend Constant Contact enough. Their tools provide you with a very easy and manageable way of maintaining your recipient lists, remaining spam compliant, ensuring delivery and making sure your message is delivered in a professional way. And when it comes to closing a sale through email marketing, those tools are a necessity.

Find out more and sign up for your FREE trial of Constant Contact today, and increase your sales tomorrow.

Social Campaigns: More Likes, More Shares, More Business




Social Campaigns have become a major tool for businesses to reach out to their target market with multiple benefits. With Social Campaigns from Constant Contact it's easy to run frequent promotions and offers on Facebook that deliver meaningful results such as sales, leads and donations.

It all starts with a special offer you host on Facebook. You promote this offer to your fans, followers, and subscribers and encourage them to share the offer with their networks. In order to accept your offer Facebook users must "Like" your Page. Those people are also encouraged to share the offer with their friends extending the reach of your business.

This leads to more people "liking" your Page and taking up the offer, which means more business for you!

In addition to the powerful and beneficial email marketing tools they offer, Social Campaigns are just as easy using Constant Contact.

1. Plan: Choose your business goal, select a template, and create an offer.

2. Publish: Build your social campaign, publish it on Facebook, and share your social campaign to your email subscribers, fans, and followers.

3. Promote: Complete simple follow-up tasks to drive traffic to your campaign offer via email and social media with the included 14-day calendar.

Try Constant Contact and Social Campaigns FREE!

Dartboard Skull Darts Shirt Design




This Dartboard Skull Darts Shirt Design is not only the best seller on my web sites, it is the most plagiarized. Often digitized and printed poorly due to the lack of clean artwork - as the image was pirated from a low resolution image online - it is a shame to see this design going to waste when it turns out so well in a professionals hands.

The embroidery designs and darts shirt designs available on this web site are all Copyrighted by Rags To Stitches Productions, all rights reserved. By purchasing any of these designs you will receive license to use each design for sewing or printing on units for personal use or to be sold for profit, but a copy of the DESIGN FILE itself my not be sold or shared.

  • Size: Full Front/Back
  • Format: High Resolution PNG

Dartboard Skull Darts Shirt Design

License and Artwork: $45.00

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Mobile Marketing




Printwear Magazine, January 2013.

The idea that mobile devices and smart phones are reshaping how people use the Internet is not a terribly novel one. But somehow there are still questions about whether business owners should be concerned about their exposure to mobile users. Judging from mobile statistics and trends, all signs point to yes. Find out how you can address your mobile exposure in this Internet Strategies column.

Read This Article Online
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Breakin' Hearts and Throwin' Darts Ladies Darts Shirt Design




This design was created for the ladies. Always well respected and highly competitive at any darts event. The embroidery designs and darts shirt designs available on this web site are all Copyrighted by Rags To Stitches Productions, all rights reserved. By purchasing any of these designs you will receive license to use each design for sewing or printing on units for personal use or to be sold for profit, but a copy of the DESIGN FILE itself my not be sold or shared.

  • Size: Full Front/Back
  • Format: High Resolution PNG

Breakin' Hearts and Throwin' Darts Ladies Darts Shirt Design

License and Artwork: $30.00

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Army Of 3 Darts Shirt Design




Simply bad ass, the Army Of 3 arrives at the boards with shock and awe. This design is great for customizing to your customers needs. The embroidery designs and darts shirt designs available on this web site are all Copyrighted by Rags To Stitches Productions, all rights reserved. By purchasing any of these designs you will receive license to use each design for sewing or printing on units for personal use or to be sold for profit, but a copy of the DESIGN FILE itself my not be sold or shared.

  • Size: Full Front/Back
  • Format: High Resolution PNG

Army Of 3 Darts Shirt Design

License and Artwork: $15.00

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Damage Incorporated Darts Shirt Design




This Damage Incorporated Darts Shirt Design is great for dart teams as well as individual players. The embroidery designs and darts shirt designs available on this web site are all Copyrighted by Rags To Stitches Productions, all rights reserved. By purchasing any of these designs you will receive license to use each design for sewing or printing on units for personal use or to be sold for profit, but a copy of the DESIGN FILE itself my not be sold or shared.

  • Size: Full Front/Back
  • Format: High Resolution PNG

Damage Incorporated Darts Shirt Design

License and Artwork: $35.00

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Police, Fire and Medical Designs




This badge design was created for a multipurpose stock design. Using any lettering program embroiderers can easily put this design to use for their local first responders.

  • 3.92" High X 2.81" Wide (Scalable +/- 10%)
  • 18,545 Stitches
  • 2 Colors

Badge Embroidery Design

Only $8.00!

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Dartaholics Anonymous Darts Shirt Design




The Dartaholics Anonymous Darts Shirt Design is a big seller, great for dart teams! The embroidery designs and darts shirt designs available on this web site are all Copyrighted by Rags To Stitches Productions, all rights reserved. By purchasing any of these designs you will receive license to use each design for sewing or printing on units for personal use or to be sold for profit, but a copy of the DESIGN FILE itself my not be sold or shared.

  • Size: Full Front/Back
  • Format: High Resolution PNG

Dartaholics Anonymous Darts Shirt Design

License and Artwork: $25.00

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